The story behind Raw Eden...

I founded Raw Eden Beauty in 2016, when I first launched the brand, I offered an alternative experience to mainstream beauty salons. I was able to create a little sanctuary in my home, where clients would come for relaxation and beauty treatments and were blissfully treated with products that were always green, natural, organic and eco friendly.

After being inspired by other green beauty indie brands, I had a vision to offer something similar with a touch of myst and magic. I wanted to show the amazing people in my life that natural and organic skincare was effective yet affordable – whilst also being sustainable and cruelty free.

With over a decades worth of knowledge in the beauty industry, I decided to turn my dream of making my own lotions, potions and products into a reality.

This new venture of mine has undoubtedly taken time to visualise and conceptualise, and I invested my entire soul and energy into learning and understanding the intricate art and professional science of formulating. This journey has also spiralled me into a personal expedition full of self reflection, acceptance, worth and validation, ultimately filling my heart with peace. During this enlightenment, I was lucky to stumble across an online institution for organic formulation called Formula Botanica, and from there I was inspired to start a new journey on a path I had only ever dreamed of.

It has been almost three years since I launched the Moon Goddess Collection. Since then, I introduced the Witch Collection and have a new Elements Collection in progress. All these collections feature my unique formulas created with love, care, and a touch of mystique and magic.

My passion for herbalism has significantly grown in the past two years. Drawing from my studies and practice in green witchcraft, I fulfilled my dream of opening my own apothecary. Here, I offer a variety of herbs in small quantities, as little as 10gms, for teas, potions, and cooking, presented in old-school jars for a nostalgic touch.

In November of last year, we were fortunate enough to launch our first store in Wickham Square, Hampshire.

What makes Raw Eden different?

Well… all my potions are formulated and handmade by me, in my home Apothecary.  From beginning to end, I devote my energy into creating an ethical brand that allows me to invest my passion into products that I know you will love, with the added luxury of fresh organic botanicals.

I use manual machinery, in-house production methods and eco friendly glass that is sourced in the UK, which of course, helps reduce my carbon footprint.