The story behind Raw Eden...

Raw Eden Beauty

I founded Raw Eden Beauty in 2016, when I first launched the brand, I offered an alternative experience to mainstream beauty salons. I was able to create a little sanctuary in my home, where clients would come for relaxation and beauty treatments and were blissfully treated with products that were always green, natural, organic and eco friendly.

After being inspired by other green beauty indie brands, I had a vision to offer something similar with a touch of myst and magic. I wanted to show the amazing people in my life that natural and organic skincare was effective yet affordable – whilst also being sustainable and cruelty free.

With over a decades worth of knowledge in the beauty industry, I decided to turn my dream of making my own lotions, potions and products into a reality.

This new venture of mine has undoubtedly taken time to visualise and conceptualise, and I invested my entire soul and energy into learning and understanding the intricate art and professional science of formulating. This journey has also spiralled me into a personal expedition full of self reflection, acceptance, worth and validation, ultimately filling my heart with peace. During this enlightenment, I was lucky to stumble across an online institution for organic formulation called Formula Botanica, and from there I was inspired to start a new journey on a path I had only ever dreamed of.

It has been almost three years since I launched the Moon Goddess Collection. Since then, I introduced the Witch Collection and have a new Elements Collection in progress. All these collections feature my unique formulas created with love, care, and a touch of mystique and magic.

My passion for herbalism has significantly grown in the past two years. Drawing from my studies and practice in green witchcraft, I fulfilled my dream of opening my own apothecary. Here, I offer a variety of herbs in small quantities, as little as 10gms, for teas, potions, and cooking, presented in old-school jars for a nostalgic touch.

In November of last year, we were fortunate enough to launch our first store in Wickham Square, Hampshire.

What makes Raw Eden different?

Well… all my potions are formulated and handmade by me, in my home Apothecary.  From beginning to end, I devote my energy into creating an ethical brand that allows me to invest my passion into products that I know you will love, with the added luxury of fresh organic botanicals.

I use manual machinery, in-house production methods and eco friendly glass that is sourced in the UK, which of course, helps reduce my carbon footprint.

Every ingredient I use is 100% natural, and where possible, I use organic oils, butters and essential oils.  All sourced within the UK, and local to where I live if available too.  all our herbs are sourced from reputable suppliers, so you can buy with confidence.

All of our packaging for shipping is recyclable and we encourage every customer to follow our lead by recycling our packaging and our products once finished.

My Philosophy 

Raw Eden Beauty Apothecary’s brand purpose is to transport you back in time, evoking the nostalgic ambiance of an old-school apothecary. It’s a place where you can engage in conversations with our Shopkeepers or Apothecary Assistants, enjoy a cup of tea, and delve into magical discussions. Our goal is to foster a community of like-minded individuals and offer a welcoming space for witches, practitioners, and curious individuals to find inspiration in our mystical apothecary. My commitment to you is to always provide ethically sourced herbs, clean, honest, and sustainable products that enhance your natural beauty and magic. Additionally, we offer a wealth of resources and learning opportunities for your practice, whether it leans towards academia or curiosity.

Find us now at Warwick Lane Shopping Centre, Wickham PO17 5JN

Join Raw Eden Witch & Wellness

I actually have two of these now, because I loved the first one so much that I needed a ‘handbag’ one and a ‘house’ one. I love how it absorbs into my lips and doesn’t feel claggy. Plus it’s nice to know there’s no nasty ingredients.

Magically crafted in our apothecary

All our formulations are made with love and mother natures magical plant based ingredients

Some of the ingredients we use in our skincare apothecary

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